Free Report Analyzes How Social Media and Other Innovative Marketing Techniques Are Impacting the Face of the Senior Care Industry
Newport Beach, Calif. (PRWEB) April 5, 2010 -- SmartBug Media, a leading inbound marketing company, has released a research report on how elder care marketers grow their businesses. The Elder Care Marketing Industry Report, which can be downloaded for free at http://www.smartbugmedia.com/elder-care-industry-marketing-report/, examines marketing trends and tools, as well as the impact of social media on the senior care business.
Our team worked hard to look beyond the obvious and search for patterns that best illustrate the state of senior care marketing today. |
“Our team worked hard to look beyond the obvious and search for patterns that best illustrate the state of senior care marketing today,” said Ryan Malone, president of SmartBug Media. “My hope is that our findings will help marketers better allocate budgets, refine strategies and connect with their customers.”
Some of the key findings in the study include:
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"The elder care industry needs to read and absorb findings from the Elder Care Marketing Industry Report -- which reveals an industry that has more of a shot-in-the-dark' approach to selection of methods and medium than other industries,” said Laurie M. Orlov, founder and principal analyst, Aging in Place Technology Watch. “Readers should use the report examine their own areas of improvement -- better management of sales leads and self-education on social media, for example -- to shorten sales cycles and time-to-revenue."
Packed with more than 30 color charts and diagrams, the Elder Care Marketing Industry Report is rich with information that is easy to digest for any newcomer or veteran marketer. It is particularly valuable to senior care providers and technology companies that offer unique service models.
Download a free copy of the report at: http://www.smartbugmedia.com/industry-marketing-report/.
About SmartBug Media
SmartBug Media is a leading inbound marketing agency enabling companies to get found online by qualified prospects and increasing leads, customers and reach. SmartBug Media helps companies achieve better marketing results by combining content marketing, social media, informational products and white paper marketing. The company has delivered results for leading brands such as Acxiom Corporation, Brookdale Senior Living, HireRight, INC Research and Valpak. For more information, visit http://www.smartbugmedia.com.
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