Corporation Service Company® (CSC), the leading domain management and brand protection company, announced today the findings of a recent study that found the most infringed terms within domain names are “www” and “online”.
London, UK and Wilmington, DE (Vocus/PRWEB ) March 8, 2010 -- Corporation Service Company® (CSC), the leading domain management and brand protection company, announced today the findings of a recent study that found the most infringed terms within domain names are “www” and “online”.
Furthermore, the research revealed that third parties do a better job of monetizing traffic to domain names containing the “www” prefix than brand owners. Of the domain names containing this prefix registered by third parties, more than 80% point to pay-per-click advertising sites. Of the domain names containing the “www” prefix owned by brand owners, 67% did not point to any active Web site.
To understand how much traffic these domain variations could potentially drive, CSC analyzed the “wwwcscglobal.com” variation of the “cscglobal.com” domain name. The variation “wwwcscglobal.com” currently drives 1% of traffic to the main site.
When the same logic is applied to a consumer brand with an average of one million Web site visitors per day, a 1% difference in traffic can make a substantial impact. By failing to register a common variation of its domain name, that consumer brand could be missing 3.65 million visitors per year. In fact, consumer Web sites may experience significantly higher traffic losses than a B2B site like www.cscglobal.com.
“Companies cannot register every permutation of their brands in all domain extensions,” said Vincent D’Angelo, Director of Global Brand Advisors with CSC. “However, brand owners can understand infringement patterns and use that knowledge to help mitigate risk and drive growth in Web traffic.”
D’Angelo continued, “With more pressure on marketing departments to drive traffic to their Web sites, simply reviewing their current domain name strategy could increase these numbers at a much higher return on investment (ROI).”
To learn more about this research and how to protect your brand against infringed terms, join a free Web seminar from CSC on March 9, 2010. To register for the web seminar or to request additional information about the report, visit www.cscglobal.com/seminars.
About CSC
Corporation Service Company, a privately owned service organization, provides matter management, corporate compliance, and trustee services for companies and law firms worldwide; corporate identity protection services for top global brands; and due diligence and transactional services for the world’s largest financial institutions. It is one of the largest registered agent providers in the United States. Founded in 1899, CSC has 1,000 employees located throughout North America and Europe. Visit www.cscglobal.com to learn more.
For More Information, Contact:
Justin Hartland (Europe)
+ 44 (0) 207- 854- 6183 or jhartlan(at)cscinfo(dot)com
Michelle Lau (North America)
302-636-5401 x3492 or mlau(at)cscinfo(dot)com
Bookmark - Del.icio.us | Furl It | Technorati | Ask | MyWeb | Propeller | Live Bookmarks | Newsvine | TailRank | Reddit | Slashdot | Digg | Stumbleupon | Google Bookmarks | Sphere | Blink It | Spurl
See Also:
- James Scott Farrin Attorneys Co-chair Statewide Legal Seminar
- Lease Audits Reduce Operating Costs
- Debt Settlement and Mortgage Modification Scams on the Rise, Warns Chicago Bankruptcy Lawyer Richard Fonfrias
- Nationwide Building Society Launches New Cash ISA Range
- Top-30 UK Law Firm Nabarro LLP Completes Firm-Wide Deployment Of BigHand For BlackBerry�
[Via Legal / Law]
buy drugs online without prescription | kamagra fast | cialis super active
No comments:
Post a Comment