Mongoose Metrics Partners with Webtrends™ for Full-Scale Integration of Online and Offline Web Analytics Call Tracking Solutions

Collaboration Helps Customers Improve Cross-Channel Effectiveness of Web to Phone Conversions for Closing Sales with Call Tracking Solutions

Cleveland, Ohio (PRWEB) January 28, 2010 -- Mongoose Metrics, an enterprise call tracking solutions provider, today announces a partnership with Webtrends, an enterprise customer intelligence company, to provide clients with a transparent model for measuring the impact that online campaigns and websites have in driving and tracking phone calls. Until now it’s been extremely difficult and costly to follow visitors from the Web to the phone.

“Every business gets phone calls,” says Bradley Reynolds, chief executive officer of Mongoose Metrics. “And with our technology, we can expose who is calling along with a rich trove of information and comprehensive marketing behavioral analysis."

   The partnership between Mongoose Metrics and Webtrends enables clients to answer formerly mysterious marketing questions such as:

Do my Web marketing campaigns generate phone calls? Do these phone calls generate revenue? Do certain pages or sections of my website cause visitors to pick up the phone? Do they take action over the phone? Do prospects who call end up back on the site? Do they end up purchasing online?

Integrated solutions between Mongoose Metrics and Webtrends answer these questions and more by tracking individual sessions from web to phone by delivering important data about the phone call back into web analytics. “The Webtrends Open Exchange Network makes it easy for data to flow between Webtrends and our partners, enabling true cross-channel analysis and optimization,” says Jeff Seacrist, product marketing director for Webtrends Open Exchange. He adds, “We’re pleased to partner with Mongoose Metrics to provide our customers with a seamless way to understand the role the phone plays in optimizing online interactions and conversions.”
                    
Furthermore, the Mongoose/Webtrends Integration lets Webtrends users visualize the entire path to calls, a call count as a product conversion against campaigns and products sales performance by campaign.    
   
“Every business gets phone calls,” says Bradley Reynolds, chief executive officer of Mongoose Metrics. “And with our technology, we can expose who is calling along with a rich trove of information including why they are calling, what they are looking for as well as a comprehensive marketing behavioral analysis,” he adds.

About Mongoose Metrics
Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. For more information about Mongoose Metrics products and services visit www.mongoosemetrics.com or call 1.877.784.0496.

About Webtrends Inc.
Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. We help organizations realize a competitive advantage by providing insight-driven optimization of their digital channels. Our leadership extends beyond the web analytics industry we founded in 1993 to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media and paid-search advertising. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The Coca-Cola Company, The New York Times and General Mills. You can learn more about Webtrends products and services at www.Webtrends.com or call 1.877.932.8736.

About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online to offline conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona.

More importantly, phone call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.

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