High Altitude Marketing Academy Founded to Provide Online Marketing Education and Training for Entrepreneurs, SOHOs and Small Businesses
Lake Worth, FL (PRWEB) January 27, 2010 -- Online marketing experts Karen Talavera and Mande White announce the launch of High Altitude Marketing Academy and host their first free teleclass "From Stalled to Soaring: The Five Essential Secrets to Emotionally Connecting with Your Target Audience Online" Thursday February 4 at 2:00 pm Eastern/11:00 am Pacific time. Sign-up at http://www.highaltitudemarketingacademy.com.
Business owners know that online messaging channels like mobile, email, blogs and social media aren’t optional in 2010; they’re an essential part of the marketing mix. With new online marketing avenues constantly emerging and continuing to diversify, it’s all big companies can do to keep up.
(PRWEB) January 27, 2010 -- With over a decade each in online marketing, Karen and Mande know the secrets to leveraging online conversation channels to increase visibility, deepen customer relationships, and grow revenue. As three quarters of small businesses increase their spending on email marketing in 2010 and nearly seven in 10 plan to put more dollars toward social media marketing (according to eMarketer) it’s not enough to know how to use individual channels separately. The key to true online success is weaving them together.
In their first free teleclass for High Altitude Marketing Academy, Karen and Mande will share the number one essential that today’s online marketing must include for success in 2010 and beyond: making emotional connections with prospects and customers to keep them engaged.
“Most business owners and marketers think that merely participating in a new online marketing channel is enough,” says Talavera. “They send email, post Twitter updates and have a Facebook page, but they’re not talking WITH their target market, they’re talking at them or worse yet, talking to themselves. This isn’t a viable strategy because it lacks resonance.”
White adds “What most business owners don’t know is that regardless of motivation, our human nature is to buy from our hearts, not our heads. When all is said and done and the pros and cons weighed, most buying decisions can be traced back to emotions. What that means for online marketing programs is more two-way conversations and real human connections.”
Their free 75-minute teleclass, From Stalled to Soaring: The Five Essential Secrets to Emotionally Connecting with Your Target Audience, is offered on Thursday February 4 at 2:00 pm Eastern/11:00 am Pacific time. When participants sign up at http://www.highaltitudemarketingacademy.com they'll learn how to create authentic emotional connections online, the importance of online community, top ways to develop a loyal following and much more.
As active leaders within South Florida marketing associations, Karen and Mande met a few years ago when Mande became the President of the American Marketing Association’s South Florida Chapter and Karen was serving on the board of the Florida Direct Marketing Association. Now they’ve teamed up to reach and teach the millions of solopreneurs, coaches, authors and independent professionals with an online presence how to harness the power of digital marketing channels like email, social media, blogs and mobile together to maximize emotional connections that result in a whole new level of marketing – and sales.
Since 2003 Karen Talavera, the “Queen of Email Insight” has led Synchronicity Marketing where she has taught thousands of businesses small and large (including big brands like ServiceMaster, Texas Instruments, AAA and American Express) how to use email marketing legally, strategically and better than the competition in both public seminars and private trainings. She recently played an integral role in designing an email marketing online education series for the Chicago Convention and Tourism Bureau (CCTB)’s clients and members and in designing email messaging programs for the Bureau itself.
Mande White is the founder and social media expert behind FreeSocialMediaHelp.com which provides resources and videos to help authors, speakers and coaches navigate the world of online marketing and social media. She has over a decade of experience implementing direct response marketing, and lead generation campaigns for solopreneurs and small businesses. Her coaching programs give busy entrepreneurs the skills they need to create campaigns that meet or exceed annual business goals.
Marketers, business owners, coaches and solopreneurs are encouraged to join From Stalled to Soaring: The Five Essential Secrets to Emotionally Connecting with Your Target Audience on Thursday February 4 at 2:00 pm Eastern/11:00 am Pacific time. Even if they can’t make the live version of the free call, by registering at http://www.highaltitudemarketingacademy.com subscribers can receive the recording afterwards.
About Karen Talavera:
Karen Talavera is founder and principal of Synchronicity Marketing (www.synchronicitymarketing.com) . As an entrepreneur herself, she is passionate about teaching solopreneurs and independent professionals the top performing tactics and strategies in digital marketing. Since 2000 Karen has taught email marketing to thousands of professionals through seminars offered by the Direct Marketing Association. She has also taught for MarketingProfs, the Association of National Advertisers, and numerous regional marketing groups. In addition to public events, Karen has trained and consulted for well-known brands like Applied Materials, ServiceMaster, AAA, Texas Instruments, and American Express. Karen holds a BA in Communication from the University of Michigan Ann Arbor. She is a certified expert on Solo Entrepreneur (www.solo-e.com), a member and speaker for the Email Experience Council, a recent board member of the Florida Direct Marketing Association, and a member of the Marketing Executives Networking Group (MENG).
About Mande White
Mande White is the Founder of Free Social Media Help (www.FreeSocialMediaHelp.com) which provides resources and videos to help authors, speakers and coaches navigate the world of online marketing and social media. Mande served from 2007-2009 as President of the American Marketing Association - South Florida Chapter. She holds an MBA from the University of Texas graduating Magna Cum Laude. She recently took the role of Social Media Advisor for the prestigious national marketing group, Glazer-Kennedy Insider's Circle, Miami Chapter.
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