Thursday, January 21, 2010

High Visibility Lawyers Take Cues from Hollywood & Washington

Study Reveals No. 1 Trait of Celebrity Lawyers

Just look at who is giving an expert opinion on CNN, penned a new book, or who speaks simply with an exceptional sound of intelligence – they are the next alpha lawyers. They brand, train, and publicize to create a high-trajectory career.

Washington (Vocus/PRWEB ) January 21, 2010 -- Celebrity lawyers get the best clients, television shows, book deals, and earn ten times the norm; but how do they win that celebrity status? Publicity and branding experts report that celebrity lawyers are as adept at publicity and personal branding as any Hollywood film idol or rock star politician.

Fame 101

The new book "Fame 101" identifies a mix of powerful personal branding and celebrity-level publicity as the common formula of America’s super-successful whether Martha Stewart and Sara Palin, or legal superstars Gloria Allred, Gerry Spence, Nancy Grace, Alan Dershowitz, and others in the profession’s elite 1%.

The good news for any attorney seeking to become a leading voice of their specialty, notes the book, is anyone with talent can use the same success recipe for themselves to dominate their field. “We’re not talking about the Paris Hilton sort of fame. What we studied is simply very big and highly visible success,” said "Fame 101" author Maggie Jessup a publicist and personal branding expert.

Jessup uses historical examples of Melvin Belli, F. Lee Bailey, and Johnnie Cochran as attorneys who exploded past their competition to become the leading voices of their fields. “Although remarkable, Melvin Belli, F. Lee Bailey, and Johnnie Cochran were no smarter than 100 or 1000 of their contemporaries. What made them stand out was their use of personal branding and publicity to become ‘The’ guys,” explained Jessup.

"Fame 101" profiles 75 of America’s most-notable to highlight success steps for achieving celebrity status in any field. Among its tips for attorneys are:

1st -- Learn to speak like Gerry Spence. Media and speech training can give you a powerful mix of great storytelling and sharp compelling messaging. “It’s what initially differentiated candidate Barrack Obama and it is why Gerry Spence can’t lose,” said Jessup.

2nd -- Publicize like Gloria Allred. Publicity is a necessity to win local news or national talk shows. The media loves a well-packaged personal brand and will make you famous if you get their attention. “Who knows if Gloria Allred is a great lawyer?” queries author Jessup. “But would you want her representing your spouse in a dissolution action? To most, television experts just seem more qualified.”

3rd -- Write a Book. "Fame 101" notes Americans elevate authors to a higher status. “You’re not going for the best seller; just a quality volume,” counsels Jessup. “Your book becomes the ultimate personal brochure and an attorney with a book deal is branded as credible, valuable, and offers clients the cachet of being represented by a ‘celebrity’.”

“Want to see who’s next?” asks Maggie Jessup. “Just look at who is giving an expert opinion on CNN, penned a new book, or who speaks simply with an exceptional sound of intelligence -- they are the next alpha lawyers. They brand, train, and publicize to create a high-trajectory career.”

About the Author

Maggie Jessup, former investigative reporter turned publicity maven, is America’s leading publicist and a pioneering advocate for powerful personal branding. She co-founded Platform Strategy www.platformstrategy.com, an award-winning publicity and branding boutique that works with best selling authors, celebrity scientists, iconic business leaders, and other remarkable people who want to expand their visibility, recognition, and income.

"Fame 101" Resources

Sample Chapter, Media Kit, Synopsis, Cover Art, and Author Bio
www.fame101book.com

Media & Reviewer Contact

jay(at)platformstrategy(dot)com 360.909.0527

See Also:

[Via Legal / Law]

Posted by prolink at 11:45 AM

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