Wednesday, September 2, 2009

What You Need to Know Before You "Tweet"

Regulating the New "Social Media"-What You Need to Know Before You "Tweet." In a recent Food Institute survey, 13% of respondents are including advertising dollars for such promotion. But what challenges to such uses might companies face in regulatory, self-regulator, and court forums?

Elmwood Park, NJ (PRWEB) September 2, 2009 -- Many food companies have found a new avenue to promote their products and services via "social media" such as Twitter and Facebook. In a recent Food Institute survey, 13% of respondents are including advertising dollars for such promotion. But what challenges to such uses might companies face in regulatory, self-regulator, and court forums?

The Food Institute has assembled a panel of experts from government and the private sector to discuss the do's and don'ts when using these new electronic outlets for marketing. Please join Mary Engle from the Federal Trade Commission, Violet Aldaia of BrandEdge Global, David Mallen from the National Advertising Division of the Council of Better Business Bureau, and Richard Leighton from the law firm of Keller and Heckman for a most provocative discussion on this cutting-edge topic.

Brian Todd, President of The Food Institute, believes this webinar on new-to-industry is something that all companies need to be aware. Don't be caught behind the curve. Register today! Call Sue Antista at 201-791-5570, ext. 212, or on the web at http://www.foodinstitute.com/Newmedia.cfm.

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[Via Legal / Law]

Posted by prolink at 1:49 AM

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