The importance of Web marketing, relationship management and data analysis is growing despite economic conditions. More law firms are doing "more with less." Hubbard One, the legal industry's most comprehensive platform for marketing and business development, is upbeat about law firm marketing in a tight economy as the company prepares for the Legal Marketing Association (LMA) 2009 conference, Apr. 1-4 in Washington, D.C.
Eagan, Minn. -- Hubbard One, the legal industry's most comprehensive platform for marketing and business development, is upbeat about law firm marketing in a tight economy as the company prepares for the Legal Marketing Association (LMA) 2009 conference, Apr. 1-4 in Washington, D.C.
Representatives from Hubbard One will produce a daily blog from the show featuring real-time highlights, news and observations from the show floor. These multimedia posts will focus on over-arching industry trends and "buzz" from LMA.
Booth visitors also will be encouraged to respond to three daily marketing questions as part of an LMA pulse survey. Responses will be compiled and shared as part of a daily LMA recap on the Hubbard One blog.
Given the economy as well as the proliferation of many new marketing opportunities, law firms worldwide at a critical marketing juncture. Hubbard One believes there has never been a better time for law firms to invest in new technology and consulting resources.
"Professional service firms are now being tasked with maintaining profitability while using fewer resources than ever before," said Preston McKenzie, vice president and general manager for Thomson Reuters Client Development. "These firms are looking to companies like Hubbard One to help them set strategic direction, improve efficiency and take advantage of every opportunity available in today's changing market. We have a lot to talk about, and we're looking forward to meeting with law firm marketers at LMA."
As firms prepare to 'do more with less,' the emerging power of Web marketing, relationship management and social media are crucial ingredients for success in a troubled marketplace. The marketing and business development tools available today are better than they've ever been, and Hubbard One knows these resources can help firms that are facing marketing challenges.
"Hubbard One possesses the leading technology in our industry," McKenzie said. "We are looking forward to showcasing our expertise at LMA 2009 for our customers and top prospects, many of whom understand that now is the time to expand and improve their marketing and business development functions in order to emerge from the economic downturn with momentum."
Also in 2009, Hubbard One has brought two Thomson Reuters sister companies - ContactNet, the leading enterprise relationship management solution, and Monitor, the premier business development intelligence organization - to form a new business that will better serve clients going forward.
"Separately, each of these three products offers great benefit. But together, backed by the resources of Thomson Reuters, the full suite of Hubbard One marketing and business development tools offers the industry a long-term, sustainable competitive advantage over less sophisticated options," McKenzie said.
Hubbard One at LMA
- Apr. 1-4, 2009 - Gaylord National Resort and Convention Center, Washington, D.C.
- Booth #232-236
- Daily blog posts from LMA at HubbardOne.com
- Daily booth visitor door prizes, including an iPod Touch, iPhone and MacBook Air
As the legal industry's most comprehensive platform for marketing and business development, Hubbard One offers a complete set of creative, consulting, technology and implementation services specifically designed for the complex needs of professional services firms. From Web sites, targeted Web campaigns, relationship management, contact management, opportunity management, and proposal generation to video communications, search engine optimization, consulting and SharePoint intranets, Hubbard One focuses on bringing the right tools together to help marketers and technologists succeed. Hubbard One is part of Thomson Reuters.
About Thomson Reuters
Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, scientific, healthcare and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs more than 50,000 people in 93 countries. For more information, go to www.thomsonreuters.com.
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[Via Legal / Law]
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