Retention offers - advertised programs that engage consumers in recurring monthly charges, are growing at a rapid clip. Affiliate networks are a large part of this growth. IntegraClick Inc. & Clickbooth.com, leaders in Cost Per Acquisition marketing, have developed a new standard to protect consumers from overcharges, and advertisers from chargebacks.
Sarasota, FL (PRWEB) December 25, 2008 -- Affiliate networks continue to gain substantial traction in retention programs - those sales offers that provide consumers with auto-shipped products... and advertisers with recurring cashflow streams. It can be a win-win for both parties, if the consumer is fully aware of the terms. If not, these offers can cause challenges with advertisers, raising their interest rates or even forcing cancellation of their merchant services as the number of chargebacks increase. ClickBooth.com, a leader in affiliate marketing management, has developed a standard that protects both parties, and could set a benchmark for the industry.
"The industry needs a standard that consumers and advertisers consider the baseline of integrity," says John Lemp, CEO of IntegraClick, the company behind www.ClickBooth.com. "We've been working with the biggest players in the field, on both the product and the merchant systems sides of the field. What we've established should provide significant support to both parties, and increase mutual trust as well."
As an industry leader in web based marketing, ClickBooth.com recognized the need for certain criteria that would help both advertisers and affiliates within the ClickBooth Network. By establishing the standards before the issues become big enough for SEC oversight, the company facilitates significantly greater possibilities for advertiser success.
As an example, the health and beauty industry continues rapid growth through CPA affiliates. Many of the companies behind these products charge monthly fees to help consumers gain the benefit of regular usage.
"Online advertising has had huge success with these retention programs. These products have little regulations not only with regards to advertising online, but on TV advisements as well," comments Ziare Brown, Sr. Director of Compliance and Enforcement at www.Clickbooth.com. "After being approached with several Acai berry and other similar retention based campaigns, our consumer advocate investigated issues that were arising from these particular campaigns. We established these guidelines as a result of our investigation and feel that consumers will be better protected all around."
Affiliate networks are not currently forced to employ such guidelines by any national or government entity. Clickbooth feels that there is a real need for such standards in order to protect the both parties as much as possible, especially when it comes to potential consumer abuse issues.
"Anyone who does business with us knows the importance we place on compliance," says Graham Gochneaur, Chief Marketing Officer. "Being the company in the online marketing space to establish a set of guidelines should help the industry as a whole. We're dedication to making the consumer's experience online one of mutual trust, regardless of the product or company being represented."
Clickbooth will be the first CPA network to develop and enforce retention guidelines. The new program is slated to launch January 1, 2009. Details of the regulations cover payments terms, refund/cancellation policies, standards regarding potentially false or unsubstantiated claims to promote product, and pre-authorized electronic fund transfers, in accordance with the EFTA.
Participating advertisers as well as the the public are encouraged to view these new guidelines at http://www.clickbooth.com/compliance.html the first of the January.
About ClickBooth.com:
Clickbooth has been providing proprietary industry technology to the Cost Per Acquisition online advertising market for more than five years. The company provides partners with a progressive full-service management platform dedicated to optimizing revenue generation for both its Advertisers and Publishers and delivered in one convenient package.
Access is given to top-of-the-line third party technical resources, the highest quality traffic with top dollar payouts and an exclusive inventory of advertisers and publishers. A team of experts works around the clock to assist in maximizing client campaign's performance.
Clickbooth is focused on delivering unprecedented efficiency in the buying and selling of online advertising. Advertisers leverage the network to receive optimized global reach at dynamically efficient pricing, while Publishers realize the benefit of 100% inventory fill technology.
The company, located in Sarasota, Florida, can be reached at 941.483.4188 or visit www.ClickBooth.com.
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[Via Legal / Law]
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