The World's leading online magazine publishing platform is adopted by Centaur Media plcwww.cerosmedia.com
London (PRWEB) November 23, 2007 -- Ceros, The world's leading online magazine publishing platform, today announced a group-wide deal with Centaur Media plc.
With titles such as New Media Age, Marketing Week, Design Week, The Lawyer, The Engineer and Mortgage Strategy already available in Ceros form, the deal opens the way for all Centaur's 31 titles to adopt the acclaimed Ceros format.
Andy Oakes, publisher of New Media Age has already seen the benefits of using Ceros in a recent subscriptions promotion. "Using Ceros we not only secured three times more new subscriptions than in our previous print campaign, we were able to do so at half the cost." Publishing Director, Robin Coates adds, "The Ceros platform is an excellent compliment to the print medium. Our group deal provides individual publishing teams with the flexibility to utilise Ceros in whatever form they see fit. The advice provided by the Ceros team has been invaluable."
Cerosmedia Managing Director, Dominic Duffy regards the deal as highly significant. "As one of the UK's largest and most respected B2B publishers, Centaur's adoption of the Ceros platform is I believe, vindication of the dedication and hard work of our development and production teams. I'm certainly looking forward to a long-term relationship with Centaur."
About Ceros
Ceros is the culmination of Applecart Solutions' pioneering work in digital editions.
Conceived specifically to empower publishers to maximise the value and scope of their content, Ceros provides the tools to fully capitalise on the vast array of cost saving, revenue generating business models made possible by Ceros Digital Editions (CDE's).
Safe in the knowledge all development is carried out in the UK by Applecart's team of expert software engineers, CDE publishers are assured of the rapid response and close attention only practical with locally based support specialists.
Ceros is the only digital edition system to be certified by ABCe for the detail and verifiability of its live logging and analysis. The system tracks a myriad of real-time activities such as pages viewed, videos streamed, ads initiated etc. and combines them with practical demographic information.
To publish truly interactive content that both looks and 'feels' part of a page, not only does the publishing platform need an elegant, intuitive interface, the production workflow must be simple and effective as well. The Ceros platform provides both. In fact, as a result of integration work with Adobe, the Ceros platform provides the most advanced rich media support of its kind.
About Centaur Media
Centaur Media plc is one of the UK's largest independent business publishing and information companies. It employs over 700 people and its shares are now quoted on the Official List on the London Stock Exchange. Centaur is headquartered in Central London. The company has two subsidiaries that are not based in the West End - Perfect Information is based nearer the City in Chiswell Street, London EC1 and Ascent Publishing (Homebuilding & Renovating, Public Sector Building and ABC&D) is based in Bromsgrove (just outside Birmingham).
Source: PRWeb: Legal / Law
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