buySAFE, Inc., a leading provider of consumer confidence and website conversion solutions, and Seattle Luxe, a leading online retailer of luxury décor and furnishings for both the home and garden, determined during a recent A/B test that buySAFE Bonding significantly increased their website conversion rates and sales.
Arlington, VA and Kent, WA (PRWEB) May 25, 2010 -- buySAFE, Inc., a leading provider of consumer confidence and website conversion solutions, and Seattle Luxe, a leading online retailer of luxury décor and furnishings for both the home and garden, determined during a recent A/B test that buySAFE Bonding significantly increased their website conversion rates and sales.
Seattle Luxe utilized an A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE Bonding service. The results were clear and impressive. buySAFE Bonding increased the SeattleLuxe.com website conversion rate by 11.0%, meaning the ratio of visitors to buyers was 11% higher when utilizing buySAFE, resulting in a corresponding 11% increase in website sales. The test was conducted over a multi-week period in April and May 2010 with many tens of thousands of unique site visitors included. The results were statistically significant to a very high degree. Over the course of a year, this conversion rate increase will translate into hundreds of thousands of dollars in additional sales and significant increases in profitability for SeattleLuxe.com as a result of using the free buySAFE Bonding solution.
“We’ve found tremendous value in the buySAFE Bonding service and the team at buySAFE is outstanding,” said Arthur Berkell, President of Seattle Luxe. “Increased website conversion and sales while providing a better experience for our customers – it’s a no-brainer service. We look forward to a long and prosperous relationship with buySAFE”.
“We pride ourselves on providing merchants a great product and the proof is in the A/B testing. The A/B analytic tests provide our customers the knowledge and insights they need to make sound business decisions,” said David Ames, Managing Director of Enterprise Sales of buySAFE, Inc. “Seattle Luxe is an exceptionally well run business and we’re happy to have them as a buySAFE partner.”
About buySAFE
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 4 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,000 buySAFE Bonded Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com
About Seattle Luxe
Seattle Luxe is located just outside of Seattle and ships from warehouses all over the US and Canada. Now in its 13th year online, with thousands of satisfied customers, Seattle Luxe carries more than 14,000 individual products, including huge selections of Mailboxes, Makeup Mirrors, Door Mats, Kitchen Carts, Address Numbers, Fireplaces, and Outdoor Decor of all sorts. Seattle Luxe’s mission is simple: to provide it’s customers with the largest selection of Luxury Decor and Furnishings anywhere, for every category of merchandise in its collection. For more information, visit http://www.seattleluxe.com/
For Media Contact:
buySAFE, Inc.
Hans Dreyer, VP
703 778 4445 x110
hdreyer(at)buysafe(dot)com
SeattleLuxe
Arthur Berkell
President
(253) 236-1000
berkell(at)seattleluxe(dot)com
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