Lake Trust Credit Union Celebrates Official Launch as Michigan's Fourth Largest

Member receptions and reduced auto loan rate shows appreciation to its 155,000 members

(Vocus/PRWEB ) April 1, 2010 -- Lake Trust Credit Union, the result of the joining of Plymouth-based Detroit Edison Credit Union and Lansing-based NuUnion Credit Union, today marked its first day of operations with member receptions at each of its 22 branches with refreshments, special giveaways and the kick-off of a special auto loan promotion for the month of April.

We appreciate our members and wanted to mark this special milestone in our history by celebrating with them

We’re thankful for the loyalty they’ve shown over the years and look forward to serving them as Lake Trust Credit Union.

This unique time in the history of our economy demands making the most of today’s opportunities to benefit our members

With increased financial strength and expanded reach, we’ve created a credit union better able to meet the changing needs of our members in the marketplace of today and tomorrow.

At the Main Office in Lansing, Lake Trust Credit Union CEO Stephan L. Winninger and President William J. Thiess revealed new signage at the branch and celebrated with members, local community leaders, industry partners and staff with a three-foot tower made up of 100 cupcakes – representing the more than 100 combined years of service to members.

“We appreciate our members and wanted to mark this special milestone in our history by celebrating with them,” said Thiess. “We’re thankful for the loyalty they’ve shown over the years and look forward to serving them as Lake Trust Credit Union.”

Lake Trust Credit Union is now Michigan’s fourth largest credit union with $1.5 billion in assets, and its creation has been recently referred to by industry experts as new thinking on future credit union combinations of equals. The organization ranks in the top one percent of all credit unions nationwide in terms of asset size. With more than 155,000 members, its 35-county service area stretches from lakeshore-to-lakeshore.

“This unique time in the history of our economy demands making the most of today’s opportunities to benefit our members,” Winninger said. “With increased financial strength and expanded reach, we’ve created a credit union better able to meet the changing needs of our members in the marketplace of today and tomorrow.”

Initial merger conversations between Detroit Edison Credit Union and NuUnion began just over a year ago. After an extensive due diligence and analysis process, it became clear the two organizations would be stronger together and offer increased value and convenience to its members. Regulators approved the merger in mid-March.

Lake Trust Credit Union is a forward-thinking and growing credit union built on more than 100 years of commitment to members, community, and service. A $1.5 billion financial institution serving more than 155,000 members, it stretches from Lake Michigan to Lake Erie and Lake Huron with branches in more than 20 communities throughout the state. As a community-based credit union, the strength of Lake Trust Credit Union is enhanced by the strength of the community and, therefore, the organization supports activities devoted to improving members’ communities and their quality of life. Membership is open to anyone in its 35-county service area. To learn more about Lake Trust Credit Union, visit laketrust.org.

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