Wholesale TV and Radio Advertising announces that Dennis Zedrick was asked to speak at the True Home Value marketing conference on March 11th, 2010. Dennis addressed the THV dealer network on how to use direct response advertising as a vehicle for lead generation along with providing them tools for managing leads. He was also providing call center consulting and call center management techniques to assist the dealers in converting the leads they generate into revenue.
Dallas (PRWEB) March 16, 2010 -- The True Home Value 24th Annual Ad & Marketing Conference on March 11th in Louisville, Kentucky just concluded and Wholesale TV and Radio Advertising was proud to be a part of the great event.
 Joe Beisler, the National Sales Manager for THV, was a great host and a class act. 
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The Conference had a few vendors demonstrating their product lines to the THV dealer network, along with a couple of keynote speakers in the advertising and marketing industry.
“I was particularly impressed with Tom Audette from 3 Deep Marketing,” said Zedrick. “Tom is one of the few Internet “pay-per-click” marketers that I have run into that can balance marketing analytics with real-world sales experience. If I was in the market for a SEO-SEM firm, I would hire him on the spot.”
The message from Wholesale TV and Radio Advertising focused on how the True Home Value dealer network could use various forms of direct response advertising as a vehicle for lead generation. They also focused on how the dealers should focus on building proper call center management tools to ensure their sales associates are not “burning” their precious leads.
“I really stick with my normal approach in these types of events,” said Zedrick. “We try to stress to these small businesses that no form of advertising is better than another. TV advertising, radio advertising, direct mail, door-hangers, e-mail advertising, it is all the same. When it comes to direct response advertising, all you are buying are impressions (AKA; eyeballs, ears). All that matters is how many people see or hear the ad for the money and the amount of people that respond to the ad on a percentage basis. That is the core of lead generation and at the heart of what we teach. We don’t care who you buy advertising from, as long as what you are doing is profitable and you are verifying the profitability via analytics, accounting and not just guessing.”
Trade Shows and Conferences interested in having Wholesale TV and Radio Advertising speak at their next venue should have their public relations department check for availability and scheduling at:
www.wholesaletvandradioads.com/contactus.html
Or via telephone at 214-306-4638 ext. 306.
About Wholesale TV and Radio Advertising:
Wholesale TV & Radio Advertising offers long-term revenue & lead generation solutions and wholesale pricing. They utilize a unique bidding/auction system to acquire unsold TV and radio advertising at 70–85% below wholesale rates. Their primary office is in Addison, TX. They also offer no-charge call center management, build out, and call center consulting. Their service is available on a regional and national level in over 300 metro cities and in all 50 states.
Contact: Jade Pinkett – Public Relations
Phone: 214-306-4638 ext. 306
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[Via Legal / Law]
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