Friday, January 8, 2010

Law Firm Marketing Guru Stephen Fairley to Keynote the State Bar of California Solo and Small Firm Summit January 21-22

Law Firm Marketing Guru Stephen Fairley will be the keynote speaker during both lunch sessions on Thursday and Friday at the State Bar of California Solo and Small Firm Summit. Mr. Fairley will also be making legal marketing breakout session presentations on both days as well.

Long Beach, CA (PRWEB) January 8, 2010 -- California solo and small law firm attorneys looking for a cost-effective way to enhance their legal marketing programs will want to attend the State Bar of California Solo and Small Firm Summit on January 21-22, 2010 in Long Beach. The summit, held in conjunction with the Section Education Institute, will give attorneys four opportunities to learn valuable legal marketing strategies from Stephen Fairley, CEO of the Rainmaker Institute, the nation’s largest law firm marketing company that specializes in helping small and solo firms.

“Solo and small law firms have unique competitive advantages that they may be unaware of,” said Fairley. “Many of them mistakenly believe that the large law firms have the advantage in marketing simply because of their size and budget. But small and solo firms have significant advantages in law firm internet marketing that they can exploit to make their businesses flourish. But they need to know how to press their advantage with much smaller budgets if they are to be successful in this troubled economy.”

“Internet marketing for lawyers in small and solo practices should be increased, not decreased, right now. Anyone doing law firm marketing should be absolutely determined to be effective in their marketing efforts.
Mr. Fairley will present “7 Strategies to Recession Proof Your Law Firm” during the opening session on January 21. Later that day he, along with John Bisnar, will present “5 Core Components of a Highly Successful Website and Blog” during a breakout session. On Friday, Fairley is scheduled to present “8 Proven Steps to Double Your Referrals in 6 Months...or Less” and then close out the Summit with “Unlocking the Secrets of Social Media: How to Leverage LinkedIn, Fix Facebook and Tweak Twitter for Your Law Firm” as the keynote speaker during the closing luncheon on Friday.

“Legal marketing during tough economic times can yield strong results when done wisely,” Fairley said. “Internet marketing for lawyers in small and solo practices should be increased, not decreased, right now. Anyone doing law firm marketing should be absolutely determined to be effective in their marketing efforts. That is what they will learn during these presentations at the Solo and Small Firm Summit.”

The California Solo and Small Firm Summit will provide strategic solutions for the practice of law and the management of a practice. Designed for legal professionals who work in a solo or small firm practice, the Summit will feature power networking events, legal education classes, business management courses, and showcase products and services unique to the solo or small firm practitioner. Its overall objective is to offer strategies and tools that promote a thriving law practice. For information on the Solo and Small Firm Summit, visit http://www.calbar.ca.gov/state/calbar/calbar_generic.jsp?cid=14345 for registration information.   

For more information on Stephen Fairley and The Rainmaker Institute, visit their website, www.therainmakerinstitute.com.

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[Via Legal / Law]

Posted by prolink at 7:45 AM

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