Friday, September 25, 2009

PMA Announces Keynote Lineup for 31st Promotion Marketing Law Conference, November 5-6, 2009, Chicago, IL

Keynote speaker lineup features: David Vladek, Director, Bureau of Consumer Protection, FTC; John Bruning, President, Association of Attorneys General, Robert Corn Revere, Partner Davis Wright Tremaine, LLP. PMA's 31st Promotion Marketing Law Conference, November 5-6, 2009, Fairmont Hotel, Chicago, presents 40 sessions, over 100 speakers and 15 expert roundtables on topics of interest to marketers and legal professionals.

New York (PRWEB) September 25, 2009 -- Promotion Marketing Association, the association for integrated marketing, announced today its keynote speakers who will top the agenda of 40 sessions, 100 speakers and 15 expert roundtables. For the full agenda, please visit http://www.pmalink.org/law/default.asp?p=agenda (promotion marketing law conference agenda)

The opening day luncheon keynote will be delivered by Jon Bruning, Esq., President, National Association of Attorneys General. Mr. Bruning's presentation will focus on legal compliance in various states regarding such issues as privacy, deceptive advertising, and more. "With the challenging regulatory landscape that confronts marketers as they craft promotions, it is imperative to have a view into the impending approaches to enforcement by various offices of state attorneys general," said Edward M. Kabak, Chief Legal Officer, PMA.

The second day of the conference will open with a keynote presentation from Robert Corn-Revere, Partner, Davis Wright Tremaine, along with a leading FCC official. Together they will explore the many important pending FCC developments and initiatives, including those in children's marketing, product integration, indecency, cell phone advertising and expansion of jurisdiction beyond broadcast TV.

The luncheon keynote speaker on November 6th will be David Vladeck, the new Director, Bureau of Consumer Protection, Federal Trade Commission, who will present an overview of the FTC's agenda of change on such issues as the impending revised endorsement guidelines, the impending revised environmental marketing guidelines, oversight of online advertising, revision to the negative option rule, and the agency's increased focus on fraudsters and children's marketing.

This conference uniquely provides a comprehensive view of the laws of promotion, advertising, sweepstakes, intellectual property, mobile marketing, and all other key issues now facing the integrated marketing industry. It is the one industry conference that keeps advertising, marketing and legal professionals abreast of current and future developments in all aspects of advertising and promotion marketing law. To register, go to https://www.formspring.com/forms/?522961-zstmW146nl (register)

"This year's program is focused on the hot-button legal issues facing the advertising and promotion marketing industry, including use of social media, privacy and behavioral /targeted advertising, consumer engagement and response promotions, and many other topics of keen interest to marketers and legal professionals," said Barry M. Benjamin, Esq., Partner, Kilpatrick Stockton, LLP, one of four conference co-chairs. "It is an invaluable source of education, knowledge and networking for marketers and legal professionals working in the promotion marketing arena." concluded Mr. Benjamin.

"We are pleased at the strong participation by brands as speakers and registrants. Leading the list are: AT&T Mobility, Coca-Cola, Expedia, Facebook, Foot Locker, General Mills, GlaxoSmithKline, Google, Hilfiger, Kraft Foods, McDonalds, Microsoft, Nintendo, Sara Lee, Sears, Staples, The Procter & Gamble Company, T-Mobile, and ViSA to name just a few. We also have many federal, state regulators beyond the keynotes. It is evident that in today's challenging economy, more than ever timely information on promotion marketing law is essential," added Mr. Kabak.

The PMA Law Conference traditionally draws over 500 marketing and law professionals. This two-day program offers substantial CLE credits and a highly valuable conference binder of more than 800 pages provided by the speakers. All attendees also receive a brand new revised Law and Forms Guide.

Visit www.pmalink.org/law for the full agenda and to register. (pma website)

About the PMA

Established in 1911, the Promotion Marketing Association, Inc (PMA) is the premier not for profit organization and resource for research, education and collaboration for marketing professionals. Representing the over $1 trillion integrated marketing industry, the organization is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service suppliers and academia, representing thousands of brands worldwide. Championing the highest standards of excellence and recognition in the promotion and integrated marketing industry globally, PMA's objective is to foster a better understanding of promotion and integrated marketing and its role in the overall marketing process. The PMA is headquartered in New York City with its affiliate, the PMA Educational Foundation, Inc.

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