Free training on the Integrity Marketing Solutions website shows estate and elder law attorneys how to use search engine optimization to boost website rankings, drive traffic and generate new revenue.
(PRWEB) June 15, 2009 -- Most estate and elder lawyers see a significant slow-down in their practices this year due to the struggling economy. With expenses up and revenues down, marketing budgets are on the chopping block, just when attorneys most need to reach new clients and generate revenue. Integrity Marketing Solutions has the answer to this Catch-22 with a free webinar showing how estate and elder lawyers can get top website rankings on major search engines, drive targeted traffic and convert visitors into revenue.
Research conducted last year by Harris Interactive confirms that consumers tend to seek advice from those around them or from easily accessible, impersonal resources where they can gather information before making a personal contact. They turn most frequently to the internet and friends, family and acquaintances as their primary sources.
"For estate and elder law attorneys, this means that a hard-working website, optimized for the right key phrases and a solid conversion strategy is essential for building new business," says Jennifer Campbell, CEO of Integrity Marketing. "Just a few years ago, a website was more or less a back-up marketing strategy for attorneys. But law firm marketing is evolving, and the recession has just accelerated that pace. More prospective clients than ever before are beginning their search for legal services on the web, so search engine optimization is a must-do marketing strategy."
"We launched the free webinar, Internet Marketing and Website Optimization, to help de-mystify the process for our clients," says Campbell. "Lawyers are experts at breaking down complex procedures into their component parts, they do this for their clients every day. We just wanted to do the same for them. Understanding reduces the perceived risk and the makes it easier to move forward."
Campbell designed and recorded the webinar with Kyle Krull, an estate attorney in Overland Park, KS, and President of Integrity Marketing Solutions. The program is available on-demand, 24 hours a day, at the Integrity Marketing Solutions website: www.estateplanningpartners.com.
"The webinar answers key questions for estate and elder lawyers," Krull said. "What makes an effective website work? Why does one website languish unnoticed, while another jumps to page one with the search engines and regularly generates qualified leads, and new clients, for the law firm?"
The webinar explains website and search engine optimization, key factors that give a website credibility, how to measure web marketing results and the four key site components that will boost rankings with the major search engines.
"We know these strategies work. For example, we just finished optimizing a site for an elder law attorney in Massachusetts. When we started the process, we ran some analytics and her site was not listed among the top 50 on any of the search engines for her target key phrases. With some strategic changes, we literally got her site on page one search results for her key phrases on the three major search engines," Campbell said.
The webinar is free, but participants must register to attend: www.estateplanningpartners.com.
About Integrity Marketing Solutions
Founded in 1995, Integrity Marketing Solutions is a niche marketing firm specializing in marketing and practice development for estate planning and elder law attorneys. With more than 200 client firms in more than 40 states and nearly 500 participants in their online discussion forum, Integrity Marketing brings the collective experience of hundreds of successful attorneys and law firms from large, medium and small markets.
Media Contact:
Jennifer Campbell, CEO
1-877-352-2021, ext. 3
www.estateplanningpartners.com
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