Applied Marketing Science is pleased to announce a complimentary one-hour seminar, "Innovative Uses of Survey Research in Litigation," which will be offered on both June 15th and 16th at 2:00 p.m. Eastern.
Waltham, MA (PRWEB) June 3, 2009 -- Applied Marketing Science (http://www.ams-inc.com) is pleased to announce a complimentary one-hour seminar, "Innovative Uses of Survey Research in Litigation," which will be offered on June 15th and 16th at 2:00 p.m. Eastern. The webinar will be led by AMS President and frequent testifying expert Bob Klein, and will include over ten actual case studies.
Participants will learn how to use survey research in cases involving trademark or trade dress infringement, antitrust issues, deceptive advertising and class action certification. The webinar will cover:
- Case examples drawn from recent AMS surveys
- Applications of survey research
- Benefits of using survey data vs. expert opinions
- Keys to a successful survey; and
- Critical issues in survey design
 Innovative Uses of Survey Research in Litigation 
|
Bob Klein is president and co-founder of Applied Marketing Science, a market research consulting firm based in Waltham, Massachusetts. He has served as an expert witness in over 30 cases involving marketing science and consumer behavior in cases related to trademark infringement, confusion, patent damages, class certification, trade secrets, sales forecasting and others. His articles and commentaries have appeared in the Harvard Business Review, Advertising Age, Marketing News, and Intellectual Property Today. Mr. Klein is also a member of the Proof of Confusion Subcommittee of the International Trademark Association's Enforcement Committee.
About Applied Marketing Science
Applied Marketing Science (http://www.ams-inc.com) is an established consulting firm with two distinct businesses: helping product development teams understand their customers' wants and needs for input into new product and service development; and assisting attorneys with consumer behavior and marketing issues in litigation using surveys and other techniques.
See Also:
- Fall Prevention/Protection - Slip and Fall Accredited Training for Legal Practices
- Carrie Bauman Joins Silverchair Learning Systems as Director of Product Development
- FrontLine Compliance President to Present on Key Regulatory Challenges at NAVA Conference
- ACM-WGBH Initiative Finds Large Gender Gap in Teens Interested In Computing As a Career
- CheckPoint HR's Donny Sheinwald Awarded Accredited Investment Fiduciary (AIF) Designation
[Via Legal / Law]
- buy generic cymbalta
- buy cheap cilais - buy generic cilais
- buy viagra no prescription - buy generic viagra
- order citalopram - buy generic celexa
- buy generic lexapro - buy escitalopram online
No comments:
Post a Comment