Wednesday, June 3, 2009

American Marketing Association Phoenix Awards Lumension for Best Online Marketing Campaign

Lumension's Online Interactive Office Campaign is Recognized for its Thought Leadership and Innovative Approach in Building Awareness within the IT Community on Top Security Risks

Scottsdale, Ariz. (PRWEB) June 3, 2009 -- With the proliferation of the Social Web and high capacity portable devices such as media players and USB thumb drives, organizations face increasing security risks associated with newly emerging technologies and applications. To build awareness within the IT community and educate the IT audience at large on top security risks, Lumension®, the global leader in operational endpoint security, launched an interactive online initiative called The Office Campaign, in collaboration with Spark Design. For its innovative approach and thought leadership, the American Marketing Association Phoenix has awarded Lumension the best Online Marketing Campaign for 2009 at its seventh annual Spectrum Awards event on May 27, 2009.

Lumension Wins Award
Lumension Wins Award

Today's work environment is proving to be a challenge for IT administrators and security professionals as employees introduce new risks through the use of removable media, mobile devices, laptops, and Social Web applications without putting security at the forefront
"Today's work environment is proving to be a challenge for IT administrators and security professionals as employees introduce new risks through the use of removable media, mobile devices, laptops, and Social Web applications without putting security at the forefront," said C. Edward Brice, senior vice president of worldwide marketing. "In an attempt to bring awareness around Web 2.0 security risks and challenges, we took an innovative approach by working with Spark Design to develop an interactive game that would educate the IT audience on top security risks that may not be top of mind for IT professionals."

"The Office Campaign is designed to educate IT professionals on how they can address these security risks with key technologies such as Vulnerability Management, Data Protection, and Endpoint Protection to cure common office headaches."

The Spectrum Awards recognizes outstanding efforts in the fields of marketing research, direct marketing, advertising, online marketing, multi-cultural marketing and public relations. These prestigious awards give marketing professionals an opportunity to gain peer recognition and reward for their outstanding work in local communities.
The complete list of finalists and winners for the American Marketing Association Spectrum Awards is available online at http://www.amaphoenix.org/spectrum09winners.htm.

About Lumension Security, Inc.
Lumension Security, Inc., a global leader in operational endpoint security, develops, integrates and markets security software solutions that help businesses protect their vital information and manage critical risk across network and endpoint assets. Lumension enables more than 5,100 customers worldwide to achieve optimal security and IT success by delivering a proven and award-winning solution portfolio that includes Vulnerability Management, Endpoint Protection, Data Protection, and Reporting and Compliance offerings. Lumension is known for providing world-class customer support and services 24x7, 365 days a year. Headquartered in Scottsdale, Arizona, Lumension has operations worldwide, including Virginia, Utah, Florida, Luxembourg, the United Kingdom, Spain, Australia, India, Hong Kong and Singapore. Lumension: IT Secured. Success Optimized.® More information can be found at lumension.com.

Lumension, the Lumension logo, are trademarks or registered trademarks of Lumension Security, Inc. All other trademarks are the property of their respective owners.

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Posted by prolink at 1:45 AM

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