Thursday, May 14, 2009

Coming May 20, 2009: 'Law Firm Management & Marketing For Tough Economic Times'

The California State Bar Litigation Section presents a live webinar Wed. May 20, 2009 , on "Law Firm Management For Tough Economic Times." In the current economic down-turn, lawyers must focus more than ever on the fundamentals of their business. Whether you work at a law firm or practice as a solo, smart management and marketing is vital to surviving today and laying the foundation to thrive tomorrow.

Law Firm Management For Tough Economic Times.

San Francisco, California (PRWEB) May 14, 2009 -- When lawyers gather lately, they talk about the effect of the economy on their business. Develop or fine-tune your response to the recession with help from top experts in the field. Attend the live webinar "Law Firm Management & Marketing For Tough Economic Times" on Wednesday, May 20, 2009, starting at 12:15 p.m. Pacific Time.

The one-hour webinar is sponsored by the Litigation Section of the State Bar of California and offers .5 hours of participatory MCLE credits. The webinar is a live audio and visual presentation with a knowledgeable panel. Those who sign up can participate from a computer with an internet connection and a telephone. To register or for more information, visit the State Bar of California online catalog.

If you seek direction to focus your management and marketing efforts and set goals, this is the webinar for you. Our panelists include: a top litigator and long-time law firm manager; a pioneering law firm consultant; and the Chief Marketing Officer of a major national law firm.

The webinar will cover:

 
  • Five Steps Any Size Firm Can Take Tomorrow For Better Management
  • Rate Concessions Or Alternatives To The Hourly Rate As A Strategy For Client Retention And Attraction
  • Identifying And Understanding The Metrics Of Law Firm Finances: What To Track And Why.
  • Creating Structure And Systems That Ensure Busy Lawyers Devote Time To Management And Marketing
  • Getting Your Firm's Lawyers Involved in Marketing and Business Development
  • Does the World Really Need Another Lawyer Blog? Yes, and Why It's Not Too Late To Join the Blogosphere
  • Internet Marketing Strategies For Litigators
  • Using Linkedin And Other Social Networking Sites For Marketing
  • Take A Reporter To Coffee: Using The Media For Promotion.

About the Panelists:

Arthur J. Shartsis
Shartsis Friese LLP, San Francisco.

Arthur Shartsis co-founded the San Francisco law firm Shartsis Friese LLP in 1975. He has been the senior manager of the firm from its inception. He is an active trial lawyer specializing in complex litigation. He has tried cases in state and federal courts and appeared in both federal and state appellate courts, including the California Supreme Court. He has also represented major law firms, federal and state court judges, California Constitutional Officers (including Governor Arnold Schwarzenegger), and the States of California and Hawaii.Mr. Shartsis is the founding President of the Association of Business Trial Lawyers of Northern California, an organization of 1,600 lawyers specializing in business litigation and trials. Mr. Shartsis has lectured widely on legal matters, having appeared on programs sponsored by PLI, CEB, The Rutter Group, CLE International, the California Judges Association, the Special Practice Institute of the Litigation Section of the American Bar Association, the American Bar Association Annual Meeting, the Association of Business Trial Lawyers and the Construction Superconference. Mr. Shartsis is the featured speaker in the Rutter Group's bi-annual Northern California program on trial preparation and tactics. Mr. Shartsis has performed trial demonstrations, lectured on presenting and deposing expert witnesses, presented a program to judges on "cutting edge" evidence, and lectured on developments in alternative dispute resolution.

Victoria Spang
Sheppard Mullin, Los Angeles

Victoria Spang is the Chief Marketing Officer at Sheppard Mullin, a 550-attorney law firm based in Los Angeles. Ms. Spang is responsible for the firm's business development strategy and positioning as well as practice group development and oversight of all marketing and PR activities. She spearheaded the firm's internet strategy, which includes one dozen legal blogs. Ms. Spang has worked in marketing at California law firms since 1993. Before joining Sheppard Mullin more than five years ago, Ms. Spang was the Director of Marketing at Bingham McCutchen in San Francisco and head of marketing at Pettit & Martin. She previously was a management consultant with Arthur D. Little, Inc. for ten years. Ms. Spang is a former President of the Legal Marketing Association, Bay Area Chapter and was awarded the Chapter's top honor for professionalism and career-long contributions to the profession. She holds an MBA degree from Golden Gate University. Ms. Spang is a frequent speaker at legal marketing conferences and forums.

David B. Newdorf
Newdorf Legal, San Francisco

David Newdorf has been a civil litigator and trial lawyer in San Francisco for 15 years, working at O'Melveny & Myers LLP, the San Francisco City Attorney's Office and most recently, his own solo law firm, Newdorf Legal. He is the author of several legal blogs and a former newspaper reporter. He is currently a member of the Executive Committee of the Litigation Section of the State Bar of California.

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