Monday, December 15, 2008

Paperback Hero Plays to Thousands at Grand Opening of Grammy Museum at LA Live

98.7 FM/KYSR Hosts Live Concert Event for "Rock Star 98.7" 2008 Local Music Competition Winners in Downtown Los Angeles

Los Angeles, CA December 15, 2008 -- Paperback Hero played to an estimated crowd of more than 2500 people on Saturday night on the Nokia Plaza at the new LA Live Entertainment complex in downtown Los Angeles.

Paperback Hero @ Grammy Museum Grand Opening - LA Live/Nokia Plaza - presented by 98.7 FM, KYSR
Paperback Hero @ Grammy Museum Grand Opening - LA Live/Nokia Plaza - presented by 98.7 FM, KYSR

The band recently won "Rock Star 98.7", a 6 week annual talent competition hosted by 98.7 FM, KYSR (Clear Channel/Los Angeles). The performance was part of "Rock Star 98.7" in celebration of the Grand Opening to the public of the new GRAMMY Museum during a week long promotion to commemorate the 50th anniversary of the Grammy awards. The station hosted the event, and night-time personality Kade was the MC for the evening.

The band played a 40 minute set, with a 3 song encore, to the enthusiastic crowd. Fans entering the Staples Center for a hockey game across the street from Nokia Plaza even joined in, and could be heard cheering during the set. The band had more than 3000 pieces of promotional material on hand for the evening, including 300 promotional CDs of their new single, "Lullaby". All materials were distributed through the 98.7 FM promotional tent, which was mobbed by hundreds of people for a post-show meet & greet. The band stayed for over an hour to sign and take pictures with the fans.

98.7 FM hosted a post-show party for the band at their new Luxurious "Rockin' Penthouse Pad", which included an impromptu Acoustic Jam session with Kade, Paperback Hero Lead Vocalist Bryan Hopkins, and Ben Carey from Lifehouse. http://www.987fm.com/pages/987rockinpenthousepad/index.html

The event was produced by LA Live, in conjunction with Kevan Wilkins of AEG Live/Goldenvoice.

Paperback Hero is:
Peter Burke - Drums
Dan Fine - Bass
Bryan Hopkins - Vocal
Chris Latham - Guitar

Paperback Hero formed in 2005 and have built a following locally and regionally on the West Coast through touring, including support dates with rock legends Alice Cooper and Styx. The band is currently in the studio with producer Jay Ruston (Steel Panther, The Donnas) recording their next full length CD, scheduled to be released in the 2nd half of 2009. www.myspace.com/paperbackhero

The band's single "Lullaby" and other music can be found at iTunes and at http://cdbaby.com/cd/paperbackhero2.

For further information on Paperback Hero, contact Ed Bunker - No Problem! Marketing & Management - 818-763-8314

KYSR - 98.7 FM/Los Angeles is owned by Clear Channel, a leading radio company focused on serving local communities across the U.S. with more than 110 million weekly listeners. The company's content can be heard on AM/FM stations, HD digital radio channels, on the Internet, via iPods and cell phones and used via navigation systems from BMW, Volvo, TomTom, Garmin and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (OTCBB:CCMO), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com. For More Information on 98.7 FM Contact: Mike Salas or Sam Miclette - 818.559.2252. www.987fm.com

The GRAMMY Museum explores and celebrates the enduring legacies of all forms of music; the creative process; the art and technology of the recording process; and the history of the GRAMMY® Awards, the premier recognition of recorded music accomplishment. The GRAMMY Museum is now open to the public. http://www.grammymuseum.org For More Information on the Grammy Museum, Contact: Katie Dunham - 213.763.2133

L.A. LIVE is the sports and entertainment district that surrounds STAPLES Center and Nokia Theatre. The campus features sports and music venues, night clubs, restaurants, a bowling alley, the GRAMMY museum and movie theaters. For more details on L.A. LIVE, please visit www.lalive.com.

AEG Live/Goldenvoice is one of the world's premiere concert promotion and production companies. AEG LIVE/Goldenvoice create, conceptualize, and produces internationally acclaimed music/lifestyle festivals such as the Coachella Valley Music & Arts Festival, the StageCoach Festival, and the New Orleans Jazz & Heritage Festival. For more information please visit http://www.aeglive.com or http://www.goldenvoice.com.

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