Brett & Coats Videos Put Focus on Legal Content, Firm Culture.
Bellingham, WA (PRWEB) August 14, 2008 -- Online videos are everywhere these days -- they've even begun to find their way onto law firm websites as the latest marketing tool.
Videos help potential clients narrow down the list of lawyers they're likely to hire, giving them a clear sense of a firm's personality and practice areas. The trick for law firms, say marketing experts, is to hold visitors' attention while making the videos relevant to their legal needs.
Washington state lawyer Dean Brett, a partner in the law firm of Brett & Coats, has struck that balance on his website, WashingtonInjury.com.
The "walk-out" video on Brett & Coats' home page is an attention grabber. The video creates a positive impression of the firm as Dean Brett "walks" on to the home page and welcomes visitors to the site. The video content does not stop there -- the site features a video library with answers to a range of questions frequently asked by clients.
For years, Dean Brett's firm has been an innovator in online marketing, with a highly ranked website. His move into online video was the next natural step. Brett & Coats added video to its site in July with the help of Consultwebs.com, Inc., a law firm Web marketing and design company.
"One of the most unique aspects of WashingtonInjury.com is the tight integration of both video and static content," said Consultwebs.com President Lisa Vaughn. "Internet users are accustomed to the common interchange between video, audio and information-based mediums, and WashingtonInjury.com is the latest in law firm websites to bring these varied communications into a cohesive structure."
Brett, a personal injury lawyer with more than 30 years of experience, believes in giving consumers the legal knowledge they're after. His website has long reflected that philosophy with deep content in several practice areas, including auto collisions and construction accidents. New content was recently added in other practice areas, including bicycle accidents and boating accidents.
Brett & Coats' video library continues the firm's tradition of providing extensive legal resources to consumers. Beyond Dean Brett's initial greeting, the website offers videos on various topics, from the damages available in a personal injury case to a closer look at the insurance claim process.
Consultwebs.com Project Manager Nicole Longo, who oversaw Brett & Coats' site redesign, stated: "Dean Brett is a visionary. He had a distinct vision for his website and his firm. Dean is always placing his clients at the center of everything the firm does, and the new website offers an extensive amount of information with the express purpose of educating the visitor about their legal rights."
The approach taken by Brett & Coats is certain to be followed by other law firms, said Consultwebs.com CEO Dale Tincher.
"The fact is that an online video can help communicate your qualifications and personality in a dynamic and effective way that raises your firm's visibility and web presence," Tincher said.
About Brett & Coats
Brett & Coats is a Washington State law firm focusing on major auto accident, personal injury and wrongful death claims throughout WA. The firm has locations in Bellingham, Seattle, Spokane and Vancouver. The firm can be reached through its website at WashingtonInjury.com or by phone at (360) 714-0900 and (800) 925-1875.
About Consultwebs.com
Consultwebs.com is a leader in the development of websites and search engine optimization for law firms. Consultwebs.com also helps law firms develop and implement online video. For more information, visit Consultwebs' Video Marketing page at http://www.consultwebs.com/video.htm or the firm's website at www.Consultwebs.com. Consultwebs.com can be reached by phone at (800) 872-6590.
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[Via Legal / Law]
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