LFOMA Contributing Editor, Dean Rotbart, reviewed hundreds of top personal injury law firm web sites to evaluate what works - and what doesn't work - in reaching out to those who have been injured in accidents or as the result of other kinds of negligence. He reports on the five most common mistakes.
Las Vegas, NV (PRWEB) January 3, 2008 -- For all the good they do for their clients, the nation's leading personal injury law firms and lawyers fail the test when it comes to putting their best face forward on the Internet.
That is the conclusion of The Law Firm Online Marketing Association (LFOMA), a trade group dedicated to helping the legal profession showcase its many benefits on the Internet.
LFOMA Contributing Editor, Dean Rotbart, reviewed hundreds of top personal injury law firm web sites to evaluate what works - and what doesn't work - in reaching out to those who have been injured in accidents or as the result of other kinds of negligence. Rotbart is a veteran, award-winning business and financial journalist.
LFOMA and Rotbart concluded that there are five common mistakes found routinely on the web sites of best personal injury law firms in the country. They are:
1. The law firms talk all about themselves and little, if at all, about their clients.
2. The sites are devoid of compassion. Personal injury victims require spiritual recovery and vindication along with compensation for their losses.
3. Photos used on the sites are most often of inanimate objects, including conference rooms, courthouses and skylines. Few photos of real people can be found on these sites, and when they are used they are often 'stock' photos of people.
4. Every single site advertises that its lawyers offer a free initial consultation. If everyone does it, what is the big deal?
5. The photos of the firm's lawyers look like formal high school yearbook photos. Why not show photos of your firm's attorneys in action - not posed (in front of a shelf of law books)?
"You want the folks who come to your firm's web site to put their valid cases in your hands," says Rotbart. "Their first and most important impression of you will be what they find at your web site. If your site is cold, impersonal, egotistical and off-putting, well you very likely are sending away some terrific potential cases that rightfully belong in your capable hands."
The Law Firm Online Marketing Association regularly reviews the web sites of top personal injury attorneys on its website (www.lfoma.org) and provides consultations to help personal injury law firms optimize both their sites' content and search engine page rank.
LFOMA is an affiliate of You, Here, Now! - one of the nation's fastest growing search engine optimization companies (www.youherenow.com). Rotbart has advised hundreds of companies and law firms on how to communicate more effectively with their constituents.
For more information, contact LFOMA's director, James Stewart at JStewart(at)highvip.com or phone him at 213-596-8364.
Source: PRWeb: Legal / Law
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