Brand owners who use IPonFire's service will find that domain owners can pay up without ill will. IPonFire enforces a framework that makes cooperation the sensible thing to do for any domain generating cash off one of someone else's IP.
Berkeley, CA (PRWEB) January 11, 2008 -- IPonFire, a subsidiary of DomainMart, introduced today a win-win service to manage domain names that include brand names not owned by the IP owner.
"Problem domains, names that use somebody else's brand name (whether directly or as a "typo" variant), are increasing at an alarming rate," says Alex Tajirian, IPonFire CEO.
Carrot and stick are necessary when persuading an errant domainer to respect a name owner's interests. The carrot is to buy ad space on the problem site. As such, an ad link gives legitimacy to the advertising website, which also increases click rates on other ads, and thus, increases the domain owner's revenue. The stick is to hint at halting the ads and/or at legal action, with follow through when necessary. The incentives to cooperate increase when a third-party is entrusted with managing and enforcing the ads.
Payoffs for clients and the industry at large:
· Reduced legal costs
· Greater value through improved use of brand names
· Effective targeting of customer ads to enhance brand names
"The Internet isn't all roses, but there's a lot we can do if we approach problems with our eyes open," says Tajirian. "A new cooperative regime between IP owner and domainer must be implemented."
Our Solutions:
· IP owners focus litigation on domain names they must own
o A cost effective strategy compared to litigating all, and
o Sends a strong message that domain owner will take legal action against credible infringements.
· If the IP use is not value-destroying, IPonFire opens channels with the domainer. They negotiate:
o Acquisition of the site, or
o Ad buys on the site, with IPonFire overseeing details, or
o Tight controls against abuse of advertisers' ads on sites.
About DomainMart
DomainMart, now in its second decade, is an industry leader in providing e-commerce products and consulting, from appraisal to private investment-management funds, protection, valuation, and parking-traffic monetization management.
For more information, please visit http://IPonFire.com or contact:
Tom Saitori, Marketing Specialist
IPonFire
e-mail: TomSaito @ IPonFire.com
Source: PRWeb: Legal / Law
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